Professional in Business, Marketing, and Strategy
A passionate and ambitious individual with a degree in Business Administration from the University of Oregon. My expertise lies in performance marketing and data-driven campaign strategies, where I focus on optimizing paid media efforts to drive measurable results. I am committed to refining my skills, staying ahead of industry trends, and leveraging analytics to craft impactful marketing solutions.
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Rhythmed Media Internship
Worked on ad campaigns, client pitches, and market research for brands like Nish Hair and Book Explorers during an 8-week marketing internship in Mumbai.
Predictive Risk Model
Built a data-driven cancer proclivity model using SPSS regression analysis to identify high-risk individuals based on health indicators.
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Social Media Study
Analyzed student survey data with SPSS to uncover patterns in perceived social media addiction using cluster and persona segmentation.
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PetSmart Consumer Trends Report
Led research on consumer behavior in the pet retail industry, identifying key trends in spending, tech adoption, and ethical consumption.
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Airbnb User Experience Review
Conducted a performance and usability analysis of Airbnb to evaluate strengths, weaknesses, and user satisfaction trends.
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Optimized Live Sports Pricing Strategy
Studied price sensitivity for live sports events in movie theaters, using survey design and statistical analysis to find optimal pricing.
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